Hive is designed as an initiative for artists, by artists. It provides a self contained toolkit allowing them to utilise the resources of an existing label to publish, release and promote their own catalogue. The construct is designed to encourage artists to work together in a mutually beneficial way and to share the responsibilities that come with releasing music.
Hive will allow unsigned acts to publish their music catalogue, apply for synch opportunities, release their music into worldwide aggregation, promote their releases into worldwide press outlets and obtain plugging into UK radio stations. Once accepted into Hive, artists will work together and share the responsibilities involved in releasing, promoting and managing the music they wish to release, within the supporting construct of LNFG.
The basic service will be free to access, with no charges for aggregation or promotion. Publishing will operate via Sentric (LNFG Publishing), utilising their standard rates and processes.
The first release to benefit from Hive was the debut EP from Nicol & Elliott – ‘My Heart Will Wait’, released 24th January 2020.
Established friends of LNFG, the songwriting duo Andrew Nicol and Rachel Elliott release folk tinged Americana in the Southern Gothic tradition. You can grab a CD copy of their EP in our shop — here —.
The second Hive release will be the self-titled album from Vulture Party. The band utilise a blend of female and male vocals (often dual), authentic piano, effect-laden guitars, a microKORG synth, 5-string pulsing bass and driving beats to produce disquieting alt-pop for the socially conscious.
Available to pre-order –here–, look out for it being released on the 3rd of April 2020. In the meantime watch the video for their debut single ‘New Humans‘, shot and directed by musician and award-winning filmmaker, Adam Stafford — here —.
If you are interested in being considered as a Hive community member, drop us a note using the contact form below.